From localization advantages to easiness and convenience. Get to know how one of the most popular payment methods in Colombia works and which reasons make it so important for digital commerces to offer it when selling to Colombians.


What is Efecty?

Efecty is a voucher cash payment and transfer method present in Colombia. It is viral among Colombians and used by people and companies: it covers 99% of the country's municipalities. 

Through Efecty, users can send money domestically and internationally, pay utility bills for online purchases, and make payments for recharges or top-ups.


Making payments and transferring money through Efecty


  1. The customer selects Efecty as the payment method.

  2. The customer receives the voucher with a pin code in their email, to be paid in up to 3 days.

  3. Payment is completed in an Efecty physical payment location.

  4. The merchant gets the payment confirmation in real time.

Online transfers (via website or a smartphone app):

  1. The user needs a bank account that supports online payments

  2. Register or log in on his/her Efecty account and provide the transfer info 

  3. Have his/her ID checked and confirm the transfer via PSE (a payment method designed and monitored by ACH Colombia). 

* Users can also send money offline by presenting their ID in one of Efecty's physical payment locations.


Why offer Efecty as a payment method in Colombia?

  • Reach more customers and increase sales

Efecty has more than 9,000 physical payment locations in Colombia, which is very popular. Since many people in Colombia lack access to credit or debit cards, Efecty is a key way to expand your online consumer base.  

  • Have multiple services 

Efecty allows you to transfer money domestically and internationally, pay your suppliers or partners, pay salaries and commissions for your employees, offer your customers recharge and top-ups (for mobile and TV services), and much more.

  • Get confirmations in real-time.

Efecty is instant. You receive the payment confirmation as soon as your customer pays the voucher in one of Efecty's physical payment locations.

  • Enable a unique shopping experience.

Colombians are familiar with Efecty. It is a localized payment method for language (Spanish) and currency (Colombian Peso) that doesn't depend on credit or debit cards. At the same time, it enables a unique shopping experience since it is easy and convenient. 

  • Increase payment success rates

Efecty is a trusted payment method that offers a high level of security and lowers the risk of failed/returned payments. The user can only make cash payments in Efecty's official physical locations, and in regards to online transactions, the transfer is made via PSE.


EBANX and Efecty

Wondering how you can start offering Efecty to Colombian consumers?

EBANX has the local expertise you need to do it! Learn more about the benefits of integrating this payment method with us.