More African Markets

Beyond the major African markets, other countries are making inroads into digital commerce to diversify their economies thanks to a joint effort made by public and private institutions.

Fueled by growing internet connectivity, a robust mobile money adoption, and a young and digital-savvy population, emerging markets like Egypt, Morocco, Ghana, Ivory Coast, Senegal, Tanzania, Uganda, and Zambia are experiencing rising consumer demand.

Egypt

Home to 112 million people, Egypt, Africa's second-largest economy, shows high mobile and internet penetration rates. With digital commerce penetration at 37%, the market is poised to double to USD 17 billion by 2026, fueled by a growing young demographic with rising disposable income.

Payment methods available:

Fawry

Morocco

Morocco, with nearly 38 million people and Africa's highest internet penetration at 90%, stands as a flourishing hub for digital commerce. As the sixth-largest African economy, the country has a thriving developing digital payments landscape fostering online purchases.

Payment methods available:

Credit & Debit Cards

Ghana

Ghana has around 33 million people, and it's known for its stability. With an internet penetration rate of about 72%, the country's digital commerce is expected to grow 73% between 2023 and 2027.

Payment methods available:

MTN, Airtel Tigo, Vodafone, and M-Pesa.

Tanzania

Among the top 10 largest African economies and home to over 65 million people, Tanzania has a burgeoning online population. The internet penetration is 29% in 2023, while its GDP should grow 59.35% between 2023 and 2028.

Payment methods available:

Vodacom, M-Pesa, Tigo, and Airtel.

Zambia

With a population of approximately 20 million, Zambia is in the midst of digital transformation. Although internet penetration is only at 27%, it is expected to grow by 27.5% through the next five years.

Payment methods available:

MTN, Zamtel, and Airtel.

Uganda

With a population of approximately 47 million, Uganda has been experiencing steady economic growth. As of recent data, the internet penetration rate is 27%, showcasing excellent room for digital expansion in the coming years, while its GDP should grow 58.1% between 2023 and 2028.

Payment methods available:

MTN and Airtel.

Ivory Coast

Home to almost 28 million people, Ivory Coast has an above-average internet penetration. As of 2023, 48% of the population had internet access, and the country's GDP should grow 44.26% between 2023 and 2028.

Payment methods available:

MTN, Orange Money, MOOV Money

Senegal

With a population of nearly 17 million, Senegal stands out as a well-connected African nation by the region's standards. 51% of its population will have internet access in 2023, and the country anticipates a 39% GDP growth between 2023 and 2028.

Payment methods available:

Orange Money

Sources: Beyond Borders 2023-2024 Special Edition - Africa, Statista Market Insights, Global Findex (digital payments), and Euromonitor

"These are the sleeping giants of Africa: countries with a significant smartphone penetration, low cost of data, and a push for digital products and services."

WIZA JALAKASI
Director of Africa Market Development at EBANX

High potential for your business

Digital Commerce

Market Info

Africa, a continent of remarkable diversity, is home to over 1.3 billion people and has over 600 million internet users.

With an impressive digital transformation underway, Africa has the fastest-growing number of digital buyers worldwide and will take the lead in internet users along with India by 2030.

Source: Beyond Borders 2023-2024 Special Edition - Africa

Solutions

Pay-in, for selling locally in Africa and getting paid anywhere in the world in USD, EUR, or the local currency where the payment was processed.

Payment Methods

Access a comprehensive and expanding payment portfolio, including local and alternative payment methods like mobile money, Africa's most popular payment type.

Leverage your growth and explore Africa's potential by expanding your coverage to include Ghana, Ivory Coast, Senegal, Tanzania, Uganda, and Zambia in your operations.