Rising markets: Prime opportunities for global expansion
Rising economies are pushing the global economy forward. Markets like Latin America and Africa have presented fresh and unique opportunities for global businesses looking to reach new customers and expand their global footprint.
For companies looking to prioritize their global expansion strategy, Latin America and Africa should be top of mind. Both regions' fast-paced growth applies to giants like Brazil, Mexico, and South Africa, but it's especially remarkable in other countries like Peru, Bolivia, Guatemala, Nigeria, and Kenya. By 2025, digital commerce growth rates can go as high as 70% in LatAm; meanwhile, Africa's digital buyers are forecast to surpass half a billion.


Brazil
LatAm's largest e-commerce market
Latin America’s largest economy is fueling commerce growth and digitalization for the region. Globally known for its instant payment rocket, PIX, Brazil is paving the way in payment innovation.

Why Brazil
Sources: EBANX & AMI, datapack 2022.
Chile
South America's richest country
With volcanoes, mountains, lakes, and a flourishing economy, Chile is famous for having the largest GDP per capita in South America and an above-average banked population.

Why Chile
Sources: EBANX & AMI, datapack 2022.
Colombia
Among the most innovative economies
The arrival of enterprise companies in the market continues to feed e-commerce demand throughout the digital ecosystem. Colombian online consumers are used to and willing to buy from international brands.

Why Colombia
Sources: EBANX & AMI, datapack 2022.
Mexico
A highly connected, mobile-first society
The second largest market in Latin America, Mexico's growing digital population and economic maturation are increasingly attracting global companies to its growing digital commerce.

Why Mexico
Sources: EBANX & AMI, datapack 2022.
Peru
A country with a promising digital future
Although Peruvians are still in an early digital adoption stage, the country shows massive potential, as having one of the highest growth rates in internet users in Latin America.

Why consider Peru
Sources: EBANX & AMI, datapack 2022.


additional rising latin american economies finding traction
Beyond these well-known and prosperous markets in Latin America, other countries throughout the region are growing fast and should be on the radar for companies looking to be first to market. Meet the power of Argentina, Bolivia, Ecuador, Uruguay, Paraguay, and Central America.
the time for africa
has come
The power of the African market has finally come front and center, presenting massive possibilities for global businesses to grow. Home to more mobile money users than any other region worldwide, Africa is now becoming the hub for an innovative fintech landscape. Compensating for the low bank account penetration and credit card ownership on the continent, several startups launched new digital payment solutions, such as mobile money, which are more accessible than formal financial services and have growing traction.
Africa's e-commerce users are forecast to surpass half a billion, and e-commerce penetration will reach 40% by 2025. Meet the main markets leading this transformation:
Expansion to latin america and africa made easy
With all the components required to establish a rising economy, both regions have shown prime options for players pursuing business development and scalability. Making the most of Africa and Latin America, be ready for your business's next big boom. EBANX can take you there.