turkey: a high-scale digital commerce market with strong purchasing power

Enter MENA’s largest e-commerce market with the right payments strategy to unlock Turkey’s $123B digital commerce opportunity.

Digital Commerce

Turkey’s digital commerce market is expected to reach $123B by 2026, making it the largest e-commerce market in MENA and one of the region’s fastest-growing digital economies.
With 85M consumers and the region’s largest total GDP, Turkey combines scale and purchasing power to support cross-border digital commerce growth.

Simplified Expansion

EBANX enables global merchants to enter Turkey through a single cross-border integration, supporting Visa, Mastercard, Troy, and local bank transfers without requiring a local entity.
One integration handles the full payment flow — from processing to settlement and reporting — simplifying expansion into Turkey’s card-led digital commerce ecosystem.

Payment Coverage

Cards account for the majority of Turkey’s online transactions, making support for Visa, Mastercard, and the domestic Troy scheme essential for reaching local consumers.
EBANX combines international cards, Troy, and trusted local bank transfers to expand checkout coverage and improve approval performance for cross-border merchants entering Turkey.

Global companies selling with EBANX in emerging markets

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EBANX solutions in Turkey

EBANX offers a comprehensive payments solution, connecting global businesses to Turkey’s key payment rails through fast and compliant Pay-in capabilities. With reliable collection in TRY and global settlement in USD or EUR, EBANX simplifies how you collect from customers and expand into Turkey’s card-led digital commerce ecosystem — all through a single integration.

Pay-in

Receive payments with features that expand your checkout coverage and improve approval performance in Turkey’s card-first digital commerce environment.

Global Settlement: Sell in Turkey’s local currency: TRY (Turkish lira). Funds can be settled in USD or EUR anywhere in the world.
Expanded Card Coverage: Accept Visa, Mastercard, and Troy, Turkey’s domestic card scheme, increasing reach across locally issued cards.
Centralized Management: Handle all settlements and reconciliations through one platform.
Secure Operations: Ensure transparency with audited, compliant cross-border infrastructure.
Simplified Expansion: Enter Turkey without requiring a local entity or multiple PSP integrations.

More about Pay-in

payment methods in turkey

Turkey is a card-led digital commerce market, with internationally enabled credit cards representing the majority of online transactions today. At the same time, bank transfers and digital wallets are steadily growing, reinforcing Turkey’s transition toward a hybrid payments ecosystem.

Supporting Visa, Mastercard, and the domestic Troy scheme, alongside trusted local bank transfers, is essential to maximize checkout coverage and approval performance.

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Payment methods available in Turkey with EBANX

Payment Methods

Installmentswhen a payment is made at intervals

Recurring

International Settlement

Domestic Settlement

Credit Cards

Installments

when a payment is made at intervals

Recurring

Yes

International Settlement

Yes

Domestic Settlement

Yes

Debit Cards

Installments

when a payment is made at intervals

Recurring

Yes

International Settlement

Yes

Domestic Settlement

Yes

Bank Transfers

Installments

when a payment is made at intervals

Recurring

International Settlement

Yes

Domestic Settlement

Yes

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Grow in Turkey with the payment coverage Turkish consumers expect

Ready to expand in one of MENA’s largest digital commerce markets? Rely on an expert partner and the payment coverage needed to reach local consumers with confidence.

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