Breaking into Brazil: Seizing the Opportunities of Latin America's Largest Market
How EBANX merchants can thrive in Brazil's booming digital economy
Merchants partnered with EBANX can take advantage of immense opportunities to expand their global business in Brazil, the largest economy in LatAm. Rely on us to help you seize the enormous potential and succeed in this country.
Unlocking Success: Leveraging Brazil's USD 275 Billion Market
Brazil is a major player in digital buying, with 54% of Latin America's market. Its innovative instant transfer system, Pix, has helped drive digital commerce penetration to 90% among adults in 2023, up from 68% in just 3 years.
Mastering Payments: What to Consider to Succeed in Brazil
With the fifth-largest digital population globally, Brazil is poised for exponential growth, with internet users projected to reach 190 million by 2027. In this dynamic environment, EBANX offers merchants a seamless payment solution tailored to Brazil's evolving payment landscape.
High Banking Penetration
Brazil's high banking penetration rate of 84% is driving the growth of its agile and dynamic payment industry, exceeding the regional average.
Opportunities for Growth
40% of e-commerce transactions in Brazil use alternative payment methods, showing potential for growth and innovation.
Preference for Installments
Payment in installments can raise order value by 61%. At EBANX, 20% of transactions are paid in installments, while credit card transactions reach up to 43%.
Key payment methods to win in Brazil
While credit cards are prevalent for online transactions, offering alternative payment options is essential for driving digital consumer purchases. Here's a closer look at the specific payment methods shaping Brazil's e-commerce landscape and how merchants can leverage them to succeed with EBANX.
Cards
With the country recording over 100 million card payments daily, accepting local cards can double approval rates, yet only a tiny fraction of Latin American cards are enabled for international purchases.
Instant Payments
Pix is an instant payment system in Brazil with over 146 million users, covering 85% of Brazilian adults. Integrating Pix into payment strategies can enhance customer convenience and transaction speed.
Digital Wallets
Offering payment via digital wallets ensures customer loyalty and convenience, driving repeat purchases and fostering long-term relationships with your brand.
Get superior payment performance in Brazil.
As per Mastercard Advisors data, EBANX has outperformed other players in Brazil's approval rates and fraud management. Our solution has presented a fraud rate of 27 bps lower than the peer group average.
Optimized balance between approval rates and chargeback levels
Higher conversion rates for Alternative Payments through optimized user experience
Specialized and outperformer anti-fraud solution with deep connections with local players
EBANX fraud and risk management solution is consistently above the market average...
...and has brought more revenue to our merchants
EBANX is your gateway to Brazil
As an existing merchant partnering with EBANX, you can easily leverage our comprehensive payment platform to expand your business into Brazil and cross borders seamlessly.
Streamlined Entry
Overcome regulatory hurdles effortlessly with EBANX's infrastructure.
Tailored Solutions
Get tailored strategies to meet the unique specificities of the Brazilian digital market.
Payment Innovation
Offer diverse payment methods, including Pix and local cards.
Market Insights
Leverage EBANX's insights to understand Brazilian consumer behavior and preferences.
Here's what your Brazilian payment offering will be like when you expand with EBANX
Cash-Based Payment
No
when a payment is made at intervalsYes
Yes
Credit Cards
Yes, except for Google Pay
when a payment is made at intervalsYes
Yes, except for Google Pay
Debit Cards
N/A
when a payment is made at intervalsYes
Yes
Instant Payments
No
when a payment is made at intervalsYes
Yes
Digital Wallets
Yes
when a payment is made at intervalsYes
No
READY TO LAND AND GROW IN BRAZIL?
Ready to unlock Brazil's potential with EBANX? Explore how our merchants have successfully expanded their business to Brazil and achieved considerable growth with us.