Breaking into Brazil: Seizing the Opportunities of Latin America's Largest Market 

How EBANX merchants can thrive in Brazil's booming digital economy

Merchants partnered with EBANX can take advantage of immense opportunities to expand their global business in Brazil, the largest economy in LatAm. Rely on us to help you seize the enormous potential and succeed in this country.

Unlocking Success: Leveraging Brazil's USD 275 Billion Market

Brazil is a major player in digital buying, with 54% of Latin America's market. Its innovative instant transfer system, Pix, has helped drive digital commerce penetration to 90% among adults in 2023, up from 68% in just 3 years.

  • US$500 billion

market value forecast by 2026

4th

in number of digital buyers globally

50% growth

rate of cross border-sales in the next 3 years

Mastering Payments: What to Consider to Succeed in Brazil

With the fifth-largest digital population globally, Brazil is poised for exponential growth, with internet users projected to reach 190 million by 2027. In this dynamic environment, EBANX offers merchants a seamless payment solution tailored to Brazil's evolving payment landscape.

High Banking Penetration

Brazil's high banking penetration rate of 84% is driving the growth of its agile and dynamic payment industry, exceeding the regional average.

Opportunities for Growth

40% of e-commerce transactions in Brazil use alternative payment methods, showing potential for growth and innovation.

Preference for Installments

Payment in installments can raise order value by 61%. At EBANX, 20% of transactions are paid in installments, while credit card transactions reach up to 43%.

Key payment methods to win in Brazil

While credit cards are prevalent for online transactions, offering alternative payment options is essential for driving digital consumer purchases. Here's a closer look at the specific payment methods shaping Brazil's e-commerce landscape and how merchants can leverage them to succeed with EBANX.

Cards

With the country recording over 100 million card payments daily, accepting local cards can double approval rates, yet only a tiny fraction of Latin American cards are enabled for international purchases.

Instant Payments

Pix is an instant payment system in Brazil with over 146 million users, covering 85% of Brazilian adults. Integrating Pix into payment strategies can enhance customer convenience and transaction speed.

Digital Wallets

Offering payment via digital wallets ensures customer loyalty and convenience, driving repeat purchases and fostering long-term relationships with your brand.

Get superior payment performance in Brazil.

As per Mastercard Advisors data, EBANX has outperformed other players in Brazil's approval rates and fraud management. Our solution has presented a fraud rate of 27 bps lower than the peer group average.

Optimized balance between approval rates and chargeback levels

Higher conversion rates for Alternative Payments through optimized user experience

Specialized and outperformer anti-fraud solution with deep connections with local players

EBANX fraud and risk management solution is consistently above the market average...

-27 bps

lower fraud rates than the peer group, per Mastercard Advisors

+21 p.p.

higher approval rates than the peer group, per Mastercard Advisors

...and has brought more revenue to our merchants

+5 p.p.

uplift in approval rates with EBANX anti-fraud engine

zero

increase in chargeback rates with EBANX anti-fraud engine

EBANX is your gateway to Brazil

As an existing merchant partnering with EBANX, you can easily leverage our comprehensive payment platform to expand your business into Brazil and cross borders seamlessly.

Streamlined Entry

 Overcome regulatory hurdles effortlessly with EBANX's infrastructure.

Tailored Solutions

 Get tailored strategies to meet the unique specificities of the Brazilian digital market.

Payment Innovation

Offer diverse payment methods, including Pix and local cards.

Market Insights

Leverage EBANX's insights to understand Brazilian consumer behavior and preferences.

Here's what your Brazilian payment offering will be like when you expand with EBANX

Payment Methods
Installmentswhen a payment is made at intervals
Recurrence
International Settlement
Domestic Settlement
Boleto EBANX
Instant Boleto
Voucher
Installments

No

when a payment is made at intervals
Recurrence

No

International Settlement

Yes

Domestic Settlement

Yes

No
No
Yes
Yes
Visa
Elo
Mastercard
Hipercard
American Express
Installments

Yes, except for Google Pay

when a payment is made at intervals
Recurrence

Yes, except for Google Pay

International Settlement

Yes

Domestic Settlement

Yes, except for Google Pay

Yes, except for Google Pay
Yes, except for Google Pay
Yes
Yes, except for Google Pay
Visa
Elo
Mastercard
Hipercard
American Express
Installments

N/A

when a payment is made at intervals
Recurrence

Only Caixa (Elo)

International Settlement

Yes

Domestic Settlement

Yes

N/A
Only Caixa (Elo)
Yes
Yes
PIX
Installments

No

when a payment is made at intervals
Recurrence

No

International Settlement

Yes

Domestic Settlement

Yes

No
No
Yes
Yes
Mercado Pago
Mercado Crédito (BNPL)
Paypal
PicPay
NuPay
Installments

Yes

when a payment is made at intervals
Recurrence

Only PayPal

International Settlement

Yes

Domestic Settlement

No

Yes
Only PayPal
Yes
No

READY TO LAND AND GROW IN BRAZIL?

Ready to unlock Brazil's potential with EBANX? Explore how our merchants have successfully expanded their business to Brazil and achieved considerable growth with us.

Discover their success story now!