Success Case Study: Accelerating Growth from Mexico to Brazil with EBANX

From Mexico to Brazil – a strategic expansion

In late 2022, a SaaS company began collaborating with EBANX to increase its footprint in the Mexican market. This case study details their subsequent strategic move into Brazil, highlighting the outstanding growth achieved through EBANX's comprehensive payment solutions.


Strategic Market Entry: The Leap into Brazil

After establishing a solid presence in Mexico, the merchant expanded into the Brazilian market with the support of EBANX in Q3 2023. The outcomes were significantly impactful:

  • Q3 2023: Within Brazil's first quarter of operating, the market accounted for 60% of the Total Payment Volume (TPV).

  • Sustained Growth: Brazil's contribution grew to over 80% of the company's sales over the following two quarters.

This rapid growth underscores Brazil's importance as a key market for expansion. Comparing Q1 2022 (Mexico only) to Q1 2024 (both Mexico & Brazil), the merchant's TPV increased more than tenfold, emphasizing the strategic advantage of expanding into Brazil.

Dominating the Market: Comparative Performance Analysis

The latest quarter's performance data further emphasizes Brazil's significance:


  • TPV Comparison: In the latest quarter, Brazil's TPV was five times that of Mexico, demonstrating the high demand and revenue potential in the Brazilian market.

Enabling Strategic Growth in Brazil and Beyond

The merchant's success in Brazil was significantly supported by EBANX's deep local market expertise, robust payment solutions, and superior payment service offerings:

  • Comprehensive Payment Portfolio: Offering a wide range of payment options tailored to the preferences of Brazilian consumers.

  • Superior Approval Rates: Ensuring higher transaction approval rates by leveraging local connections and understanding.

  • Deep Local Connections: Established relationships within Brazil facilitate smoother operations and quicker market penetration.

This rapid growth underscores Brazil's importance as a key market for expansion. Comparing Q1 2022 (Mexico only) to Q1 2024 (both Mexico & Brazil), the merchant's TPV increased more than tenfold, emphasizing the strategic advantage of expanding into Brazil.

EBANX: Your Compass for Venturing into New Markets

Want to achieve growth similar to this merchant?
EBANX is your compass for venturing into new markets. Leverage our local expertise, comprehensive payment solutions, and superior approval rates to replicate this success and unlock your growth potential in the Brazilian market.

Tap into Brazil's Rising Market