Charting New Paths: Mapping Africa's Travel & Tourism Market for Expansion

How global brands can navigate Africa's digital landscape to fuel tourism growth.

With the increasing internet adoption and growing demand for unique travel experiences, the prospects to capitalize on this digital transformation and thrive in Africa's vibrant tourism industry are limitless.

Travel & Tourism in Africa

The Travel & Tourism sector in Africa is undergoing a remarkable surge, driven by technological advancements and the growing accessibility of the internet across the continent.

US$ 29.6 bn

projected revenue in 2028


of the total revenue in 2028 will be through online channels

The Hotels Market

is the largest segment, projected at US$ 12.10bn by 2024.

Unlocking Africa's Digital Frontier for Travel & Tourism Growth

Africa's digital transformation is igniting the travel and tourism industry, reshaping how people explore and experience the continent. With its diverse landscapes and rapid technology adoption, Africa is at the forefront of redefining travel experiences.

Customer Preferences:

Demand for unique and authentic experiences drives cultural and adventure tourism.

Market Trends:

Safaris in Kenya and Tanzania, cultural sites in Egypt, and eco-tourism in Ghana.

Local Circumstances:

Political stability, infrastructure development, and UNESCO World Heritage sites influence tourism dynamics.

Untapped Potential:

By 2030, Africa will boast over 1 billion potential digital consumers.

Africa takes the lead with youthful, largest population

In the next decade, the continent will outpace China and India in adult population

Africa's digital landscape holds immense promise

The digital landscape in Africa holds enormous promise for companies from the Travel & Tourism sector poised to seize the opportunity:

Explosive Growth:

The sector employed 25 million people in 2019, with a projected growth of 5.1% annually over the next decade.

Untapped Markets:

Kenya, Egypt, Nigeria, and South Africa (KENSA) offer prime opportunities.

Payment Revolution:

Embrace digital payments to unlock Africa's vast potential.

Powering growth through digital payments

Unlocking Africa's travel and tourism potential demands seamless payment solutions tailored to the diverse needs of travelers across the continent.

Embracing Digital Payments

46% of Sub-Saharan Africa's population has made a digital payment – higher than in India, Mexico, and Indonesia

Moving Beyond Credit Cards

Low card penetration demands local payment options for Africans to access products and services globally.

Leveraging Local Payment Methods:

To expand their reach in Africa's online market, digital companies must offer local payment methods.

Alternative - and digital - payments prevail in Africa

EBANX is the gateway to Africa's rising markets

Navigating Africa's diverse markets requires a strategic partner with deep local expertise and a proven track record of success. EBANX emerges as the ideal payment partner for online education providers seeking to expand and grow operations overseas.

Streamlined Entry

Overcome regulatory hurdles effortlessly with EBANX's infrastructure.

Tailored Solutions

Get tailored strategies to meet the unique needs of each African country.

Payment Innovation

Offer diverse payment methods, including mobile money and local alternatives.

Market Insights

Leverage EBANX's insights to understand consumer behavior and preferences.

Partner with EBANX to unlock the full potential of Africa's Travel & Tourism market

Talk to a Payment Expert