HOW MOBILE MONEY IS SHAPING THE FUTURE OF PAYMENTS IN KENYA
The digital market in Kenya has been presenting considerable opportunities for businesses seeking growth and expansion in the African continent. With a population of over 52.6 million, Kenya is one of Africa's largest economies and boasts a rapidly growing middle class.
ONLINE & ALTERNATIVE PAYMENTS IN KENYA
When developing a seamless expansion strategy in Kenya, digital payments are crucial, as they contribute to building trust, convenience, and accessibility for businesses. Understanding the country's prevalent payment methods is vital to navigating the market successfully
According to VISA, Kenya ranks first in using digital payments across Africa
The impact of mobile money on various sectors of the Kenyan economy must be considered with numerous examples of micro-entrepreneurs leveraging mobile money to facilitate transactions and grow their businesses.
TAILORED PAYMENTS in KENYA MATTER
Understanding and leveraging the dominant payment methods in Kenya are vital components of a successful expansion strategy.
By offering mobile money as a payment option and ensuring a secure payment infrastructure, global companies can tap into the Kenyan market's immense potential, cater to Kenyan consumers' preferences, and establish long-term relationships with customers to pursue growth and success.
56% OF KENYAN COMPANIES PREFER TO USE MOBILE MONEY
In Kenya, the number of people with access to traditional financial services has increased significantly, primarily driven by the adoption of mobile money.
By reading the study, you will track down the following:
Kenya's payments landscape
Leading industries growing double-digits
The growth of marketshares in Kenya
Payment methods and consumer preferences in Africa
Tailored cross-border payment strategies to profit in Kenya
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