Alternative payment methods (APMs)

In rising markets, Alternative Payment Methods (APMs) are leading financial inclusion and digitization of payments. APMs represent 40% in digital commerce in LatAm and, in Africa, the penetration of cards is only at 3%.

With EBANX, the leader in offering APMs, you can expand your total addressable market by providing customers with preferred payment methods in emerging markets.

Mobile Money

Ensure that your customers who do not have a bank account or credit card can purchase with you through their cell phones, using the rails of telephone lines - especially in Africa, the worldwide leader in mobile money.

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APMs: Instant Payments

Account-based transfer

In a single integration, access the popular instant payment methods that have been taking emerging markets by storm, such as UPI and Pix, which became extremely popular in India and Brazil, respectively.

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APMs: Digital Wallets

Account-based transfer

Surf the wave of digital wallets, such as MercadoPago and PicPay in Latam, and reach a generation of customers who do not manage payments through traditional banks.

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APMs: Cash-Based Vouchers

From Boleto in Brazil and OXXO in Mexico to other cash-based vouchers extensively used in growing economies, amplify the offer of payment methods to unbanked, underbanked, and cash-enthusiastic buyers.

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Some global techs offering APMs through EBANX

Higher conversion rates through optimized APM UX

EBANX exclusive voucher design and communication flow (reminders) according to user behavior have accounted for an average 27 percentual points conversion uplift in cash-based vouchers.

Increased revenue

Connections to 100+ local payment players and exclusive solutions to increase vouchers' conversion rates.

Larger Total Addressable Market (TAM)

Merchants get an average increase of 30% on their TAM (Total Addressable Market) by offering APMs (according to AMI).

Optimized user experience

Our payments' portfolio includes the most popular and high performer APMs, such as PIX in Brazil and Ozow in South Africa.

Streamlined operations

Customizable features tracking 150+ transactions per second and guaranteeing a stable conversion rate.

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The continuous rise of Alternative Payment Methods (APMs)

Growing economies are heavily dependent on alternative payment methods for financial inclusion. About half of the population in Latin America are under or unbanked, and don't have access to credit, meanwhile Africa has a card penetration of only 3%. To complete their online purchases, they depend on mobile money (payments made through the cell phone operator), account-based transfers (payments made through an account, that can be a bank account or a digital wallet), and cash-based vouchers. New APMs also bring the instant confirmation component (such as PIX, in Brazil) and, in some cases, they include the recently launched Buy Now Pay Later (BNPL) solutions.

Alternative Payment Methods are accessible, safe, effective, and widely adopted in rising markets, where they grow faster than cards. In Latam alone, APMs represent 40% of the digital commerce volume in 2022 in LatAm, a nine percentual points growth compared to two years earlier. In Africa, the impact of APMs is even greater, representing more than 70% of payments made online by 2025.

EBANX is the leader in offering Alternative Payment Methods for global brands in emerging markets.