REPORT

From Churn to Checkout: How SaaS Leaders Win in Emerging Markets

With EBANX, leading global companies increase approvals, reduce churn, and give your customers the payment experience they trust.

In this report, you’ll discover how to turn your cross-border payments infrastructure into a competitive advantage.

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What's Inside this Guide — and Why It Matters

SaaS is growing faster in LATAM than anywhere else. In 2024, the SaaS market in Latin America grew 22.5%, a higher pace than Asia, Europe, North America and the world’s average. And it will keep growing: yearly growth rates until 2027 are all above 17%.

From high-tickets to recurring payments, learn what actually moves the needle and how to apply it to your own expansion plans.

Highlights

+90%

of leading companies in LATAM* are either fully on the cloud or in the process of implementing it, and 92% of leaders expect SaaS spending to grow 25–100% by 2026.

+18pp

is the average approval rate boost driven by intelligent retry strategies with EBANX.

+2pp

lift in approval rates is the average outcome experienced by merchants using Network Token Technology.

+25%

more consumers and +16% revenue in just six months were the results companies achieved after accepting Pix in Brazil with EBANX.

Ready to Scale Faster with Smarter Payments?

This guide will help you if you struggle with churn in recurring billing models and want to recover lost revenue and want to understand the real levers for approval rate gains in emerging markets.

Discover key market shifts, data-driven predictions, and strategies for leveraging alternative payment methods for business growth.

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