Recurring payments
Focuses on the evolution of APMs from single-transaction tools to enablers of the subscription economy, and how merchants are adapting card-based recurring models using installments.
With Fernando Gomes
Fernando Gomes is a Senior Product Manager specializing in alternative payment methods, leading EBANX's implementation of Pix Automático and Open Finance Payment Initiator products.
Specialist Tips: How to Master Pix Automático
Calibrating the newest A2A recurring asset for a high performance subscription economy in Brazil
Scaling a subscription in Brazil requires moving beyond basic integration and focusing on the operational nuances that drive conversion. With the arrival of Pix Automático, merchants have a unique opportunity to capture a massive audience that prefers account to account transfers. Success relies on making the right technical choices to ensure that recurring revenue remains stable and predictable over time.
In this video Fernando Gomes, Senior Product Manager at EBANX, highlights three specific tips to optimize your results. He explains how to select the best authorization model based on pricing stability and why payment timing between two and ten days is critical for success. He also breaks down bundling strategies that help manage retention while providing a frictionless experience for the Brazilian consumer.
