A New World for Cards
The role of cards is becoming increasingly specialized in emerging markets, with growth driven by installment plans, high-value transactions, and local schemes. This shift places greater importance on regional processing nuances.
With André Peixoto
A payments enthusiast with a solid technical background. As Head of Operations at EBANX, he leads the teams behind payment performance, fraud prevention, sales engineering, and strategic partnerships.
Specialist Tips: The Peculiarities of Card Processing in Emerging Markets
Why localized operational intelligence is the key to unlocking performance in Latin America's card landscape
Navigating payment processing in emerging markets is an exercise in technical agility. In Latin America, the unique landscape of local issuer behaviors—such as rotating CVVs and specific fraud patterns—presents a significant growth opportunity for merchants ready to move beyond standard global playbooks. Success in these high-potential markets is driven by a specialized operational approach that turns local structural nuances into a clear competitive advantage for conversion.
In this video, André Peixoto, Head of Operations at EBANX, shares three critical examples of local peculiarities across Mexico, Peru, and Colombia. From the rise of dynamic CVV and the "Botonera" to the invisible impact of "silent fraud," Peixoto breaks down how deep local knowledge translates into technical strategies that can boost approval rates by as much as 35 percentage points.
